Executive Marketing Leadership. Without the Executive Salary.
You need a marketing leader who has run a business like yours. Not another agency account manager who has never dispatched a truck or handled a 3-star review at 9pm on a Saturday. I spent 13 years operating a home services company to 130+ employees and 4x Inc 5000. Now I bring that operator's perspective to 10 companies at a time.
The Model
Most home services companies doing $2M-$15M don't need a full-time CMO. They need someone with CMO-level thinking, available when it matters, at a fraction of the cost.
Strategic leadership, not task execution
vs. $250K-$350K for a full-time CMO salary
No long-term contracts. Results-focused engagement.
What's Included
The engagement follows a structured progression. Month 1 is always the audit. You can't fix what you haven't measured.
Full-Picture Audit
- Marketing spend ROI by channel (not leads delivered, booked revenue)
- Phone handling audit: booking rate, call composition, missed calls
- Review velocity check: how fast are you accumulating reviews vs. competitors
- Competitive position: who is outranking you and why
- Where revenue is leaking: average ticket, close rate, upsell rate
Fix and Build
- Fix wasted spend first: kill channels with negative ROI, fix misconfigured tracking
- Build what's missing: attribution, conversion-optimized pages, review systems
- Local SEO fundamentals: GBP optimization, NAP consistency, service area pages
- Vendor accountability: hold existing agencies to real performance metrics
Scale What Works
- More budget to channels producing profitable booked jobs
- Less to channels producing reports and impressions
- Expand into new markets when the numbers support it
- Ongoing strategy: seasonal adjustments, competitive response, new service launches
What Makes This Different
The difference between an agency and a growth operator is not effort. It's the seat they're sitting in.
| What You're Measuring | Your Agency Reports | Your Growth Operator Reports |
|---|---|---|
| Marketing performance | Impressions and clicks | Revenue per marketing dollar |
| Lead cost | Cost per lead | Cost per booked job |
| Lead quality | "Leads generated" | Booking rate by lead source |
| Channel value | Rankings | Average ticket by channel |
| Operational insight | Monthly report you don't read | "Your Saturday booking rate dropped 15% — here's the call recording" |
This Is For Operators, Not Shoppers
This is for you if:
- You're spending $5-20K/month on marketing with flat revenue
- You can't tell which channel is most profitable
- You've had 2-3 agencies that didn't move the needle
- You're doing $2M-$15M and ready to scale
- You're willing to share financials and dispatch data
This is NOT for you if:
- xYou want the cheapest SEO option
- xYou just need someone to run ads
- xYou're not willing to share financials
- xYou want a vendor, not a partner
- xYou're looking for a quick fix, not a system
Learn More
How Much Does a Fractional CMO Cost?
Pricing models, what to expect, and how to evaluate whether it's worth it for your business.
What Two Agencies Missed for Months, We Found in 48 Hours
A real audit with the numbers: $19,898/month in spend, 16,962 phantom conversions, and a $7,783 money pit.