Aaron Husak · Marketing for home-service contractors

Build your marketing around
the jobs you want booked.

I spent 13 years owning and operating a home-service company. Now I work directly with HVAC, plumbing, roofing, and restoration owners on Google, AI search, advertising, and websites, with attention to the inquiries and jobs that follow.

Book a 15-Minute CallTell Me What Needs to Work Better

Work directly with Aaron Husak. Bring your marketing questions and get an owner’s perspective on the next step.

Meet Aaron Husak, wearing a black Sequoia GEO hat, with the words An owner's perspective
The person you’ll work with.Aaron Husak, founder of Sequoia GEO. Read my story.

Our website and marketing track record

The examples below document website and marketing projects. They are not claims of guaranteed future results.

Website and marketing work you can inspect.

Founder Aaron Husak spent 13 years as an owner and operator. His company, Balanced Comfort, appeared on the Inc. 5000 in 2021, 2022, 2023, and 2024. Explore his operating track record.

KABAM Plumbing Services logo

KABAM Plumbing Services · Sun City Center, Florida

A website built around the business Mike actually runs.

Mike is an independent plumber competing with larger companies. We rebuilt KABAM’s website around his plumbing services and the communities he serves, giving prospective customers a clearer picture of who to call and what he can help with.

  • A website he owns, with content about his plumbing services.
  • Local service pages, covering Sun City Center, Apollo Beach, Wimauma, Riverview, and surrounding communities.
  • Clearer measurement, including corrections to duplicate form tracking.

Hear Mike describe his experience working with Sequoia GEO.

See KABAM’s website story
Michael Bissett, OwnerKABAM Plumbing Services · Client testimonial
Amazing Air Solutions logo

Amazing Air Solutions · San Antonio, Texas

Make it possible for customers to find you and take the next step.

A homeowner should not have to work around a broken website to request service. For Amazing Air, we repaired the paths customers use to navigate, book, and reach relevant service pages.

Mobile navigation that works

The problem: Mobile navigation buttons changed appearance without taking visitors anywhere.

The repair: Replaced them with working links to the homepage, services, phone, and booking path.

A usable booking path

The problem: Book-online buttons failed to open the scheduler because its configured website address did not match.

The repair: Corrected the integration, verified the scheduler opened on desktop, and added a contact-page fallback.

Old links with somewhere to go

The problem: Legacy website addresses still appearing in search led to missing pages.

The repair: Added redirects and verified sampled legacy addresses reached live pages.

Documented repairs from May and June 2026. These are verified website corrections, not a measured increase in leads, bookings, or AI recommendations.

Inside an AI Search Snapshot

Hicks Paving: inside the August 14, 2026 assessment
Finding
The homepage named two unrelated companies in its machine-readable organization data.
Evidence
Live homepage source captured during the assessment, compared with the visible business name.
Recommended correction
Confirm the current business identity, then correct the website identity and structured data.
A reformatted summary of the permissioned assessment, not a screenshot or proof the correction was completed. No recommendation or lead increase was measured.Read the findings and their limits
Read the actual assessment example

Verify our work and our method

We establish what is true, correct what is broken, and verify the result before claiming marketing success. Client feedback describes the working relationship. Case studies explain the work and what the evidence supports.

Browse client workRead the AI search measurement methodSee our proof standardsRead Sequoia GEO reviews on GooglePodcast: using AI to improve website clarityPodcast: Aaron’s home-services operating background

Interviews and operating credentials provide background on Aaron. They are not endorsements of Sequoia’s services or proof of client AI-search results.

Tell Aaron what needs to work better

Share your business and contact details. Aaron will follow up to discuss your marketing priorities. Prefer to choose a time now? Use the call booking link above.

Prefer to talk? (559) 521-3122

Digital marketing for the trades

A marketing plan that reaches beyond the click.

GEO and search visibility

Help Google and AI search tools understand your services, service areas, and the evidence behind your business. GEO, SEO, and local profiles work together.

Explore geo and search visibility

Marketing direction and measurement

Coordinate campaigns, paid media, and follow-up around the priorities that matter. Report inquiries and booked jobs where the records support them.

Explore marketing direction and measurement

Start with the marketing problem that needs attention.

  1. 01. Review the evidence

    Review your website, search presence, and inquiry path. Identify the gaps and the information needed to understand them.

  2. 02. Agree on priorities

    Define the scope, access, responsibilities, and costs. Implement the agreed search, website, or marketing improvements.

  3. 03. Measure and improve

    Review completed work, search visibility, inquiries, and booked jobs where tracking supports them. Use the findings to choose the next priority.

You retain ownership of your accounts and assets. No ranking or lead guarantees.

Aaron Husak wearing protective coveralls before heading into a crawlspace
Before heading into a crawlspace, part of Aaron’s hands-on home-services background.

The experience behind the work

I started by picking up the phone.

My home-services career began in 2006, cold calling for a solar company. I later spent 13 years owning and operating a home-service business, experiencing firsthand what it takes to generate opportunities, earn customers’ trust, and keep crews working.

I founded Sequoia GEO in October 2025 to bring that experience to other home-service owners.

Today, I help businesses get found through Google and AI search, with an owner’s perspective on what matters after someone finds you: the inquiry, the conversation, and the job booked.

Aaron Husak, Founder of Sequoia GEO

Meet Aaron and see his operating background

Additional offering: AI marketing agents

AI support for the work between customer conversations.

For home-service teams, an agent uses your business context and connected tools to carry out an agreed task. We scope, build, test, and manage that workflow around the way your team works.

01

Lead & Estimate Follow-Up

Give every open conversation a next step.

Use inquiry and estimate history to follow up at the right stage, answer approved questions, and route interested customers to your team or booking process.

Explore this agent
02

Customer Reactivation

Reconnect when there is a reason to return.

Find eligible past customers and prepare relevant outreach around a service need, seasonal reminder, or approved offer.

Explore this agent
03

Content & Campaign

Turn what you know into marketing you can use.

Turn your voice notes, project photos, customer questions, and approved offers into newsletter, social, and website drafts.

Explore this agent
04

Review & Referral

Make asking part of the process.

Request feedback or a referral after an appropriate completed-service milestone, prepare review replies, and surface issues for your team.

Explore this agent
05

Advertising Performance

Know which changes deserve attention.

Review advertising and lead data, flag tracking problems, and prepare campaign tests for your approval.

Explore this agent

Your process comes first.

Start with one workflow. We confirm what your tools support, define the approvals, and agree on what success will look like.

Plan My First Agent

Free AI Search Snapshot

Help customers find and evaluate your business.

What we examine

Your public business identity, website access, service pages, supporting sources, and the questions customers could ask about your services.

What you receive

A documented snapshot of the findings, the sources behind them, and a prioritized correction path. Unknowns are labeled, not filled with assumptions.

What happens next

Use the findings with your team or existing provider, or discuss a paid engagement with Sequoia. Requesting the snapshot does not book a meeting.

Hand reviewed by Aaron. Public information first. No account access needed to begin.

After you submit: delivery and follow-up

Watch your email: Aaron will follow up to confirm the business to review and the expected delivery date. The written findings and recommended next steps will be shared by email.

If a detail needs clarification, Aaron may contact you using the information you provided. You have not booked a meeting or committed to a paid service.

The snapshot is hand reviewed, not an instant automated report. No account access is needed to begin.

Request My Free AI Search Snapshot

Ask Sequoia

Have a question about working with Sequoia?

Ask about AI search, services, pricing, client work, or your Free AI Search Snapshot. Follow the sources to learn more about each answer.

Do not enter contact, account, or confidential information.

Questions may be reviewed to improve Ask Sequoia and this website. They are not sent to an AI model.

0/280

Choose a question above or write your own.

How these answers work

Answers use approved public information and include links to the source pages. Questions outside that information are refused instead of guessed. Catalog version: 2026-09-30.2.

Before we work together

Who do you work with?

We focus on home-service businesses, including HVAC, plumbing, roofing, and restoration companies. Aaron brings 13 years of experience owning and operating a home-service business.

What is GEO?

Generative engine optimization helps AI search tools understand and evaluate your business. We work on clear service information, consistent business details, supporting evidence, and technical access. No provider can guarantee an AI recommendation.

Do you also handle SEO and other marketing?

Yes. GEO works alongside SEO, Google Business Profile management, website improvements, paid media, and measurement. Your proposal defines the priorities, responsibilities, and fees.

How do we start?

Book a 15-minute conversation about your marketing priorities, or request an emailed AI Search Snapshot. We review the evidence and agree on a scope before paid work begins.

Can you build AI agents for our team?

Yes, as an additional offering. We can scope a workflow for estimate follow-up, customer reactivation, content, reviews, or advertising analysis, with tool access and human approvals established before launch.

Looking beyond AI search? See the separate Free Marketing Scorecard.

More background: Aaron’s operating experience and workshops and website walkthroughs.

What needs to work better in your marketing?

Tell Aaron about your home-service business and the marketing challenge you want to solve. We will discuss the next step and whether Sequoia is the right fit.

Book a 15-Minute CallGet My Free AI Search Snapshot
Call NowChoose a Time