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Your Marketing Agency
Sees Half the Picture.
They see clicks, impressions, and leads. I see your booking rate, your average ticket, why your phones aren't getting answered on Saturdays, and why $7,000 a month in leads is producing $475 in revenue.
13 years operating a home services company to 130+ employees and 4x Inc. 5000. Now I bring that operator's eye to 10 companies at a time.
Introduction to Sequoia GEO
Most marketing agencies report on the metrics they can control: clicks, impressions, and lead volume. Sequoia GEO was built differently. We hold ourselves accountable to the numbers that actually determine whether your business grows.
That means call tracking that separates new customer calls from repeat callers, vendors, and spam. It means revenue attribution that connects your marketing spend to booked jobs, not just form fills. And it means KPI dashboards that show you booking rate, average ticket by channel, and cost per acquired customer, not just cost per click.
We work with a small number of HVAC, plumbing, roofing, and restoration companies at a time. That limit is intentional. It lets us give each client the operator-level attention that actually moves revenue.
We track booked jobs, average ticket, and revenue per lead. Not impressions, not clicks, not vanity numbers.
We separate new customer calls from repeat callers, vendors, and spam so you know exactly which channels are producing real revenue.
Monthly reporting that shows booking rate, cost per acquired customer, and channel-level ROI. The numbers your agency never shows you.
We don't optimize for the metrics we control. We optimize for the ones that determine whether your business grows.
The Gap Between What Your Agency Reports and What's Actually Happening
Most agencies optimize for the metrics they can control. I look at the ones that actually determine whether your business grows.
What Your Agency Reports
- Impressions up 34% this month
- Cost per click down to $18.40
- 16,962 conversions tracked in Google Ads
- Website traffic increased 22%
- 62 leads generated
- GBP views up month over month
What I Look At
- Booking rate: how many leads actually become jobs
- Average ticket by channel and job type
- Phone answer rate on Saturdays and after 5pm
- Revenue per lead, not just lead count
- Which of those 62 leads were real booked jobs
- Whether your GBP was actually online all month
Understanding Your Business Needs
Before we recommend anything, we do a deep audit of your entire marketing operation. Not a surface-level review. A real look at what is actually happening.
Google Ads and GBP Data
We pull your actual Google Ads conversion data and compare it against your booking system. Most companies discover that 60 to 80 percent of tracked conversions are not real booked jobs. We find the gap and fix it.
Conversion Tracking Accuracy
Misconfigured conversion tracking is the single most common issue we find. Agencies optimize for phantom conversions and report strong performance while actual revenue stays flat. We audit every goal and fix the ones that are wrong.
Search Visibility Gaps
We identify every page on your site that should be ranking but isn't, every service area you are not showing up in, and every competitor that is outranking you for your most profitable keywords.
Review Management Opportunities
Most contractors are leaving 50 to 100 reviews per month on the table because they have no systematic ask process. We identify the gap and build the system that closes it.
Google Business Profile Health
GBP suspensions, incorrect categories, missing service areas, and outdated information are more common than most contractors realize. A single misconfiguration can cost you the Map Pack entirely.
Marketing Spend ROI by Channel
We calculate the actual cost per booked job for every channel you are spending on: Google Ads, LSA, Angi, Yelp, and any others. Then we show you exactly where to reallocate budget for better returns.
What I Find in 48 Hours That Your Agency Missed for Months
Midwest HVAC and Plumbing company. Spending $7,783/mo on Angi. Spending on Google Ads. Agency sending monthly reports showing strong performance.
$7,783/mo generating $475/mo in revenue
Negative 94% ROI. Had been running for 8 months.
16,962 "conversions" tracked. 22 real booked jobs.
3 of 5 conversion goals were misconfigured. The agency was optimizing for phantom data.
265 pages not indexed by Google
Including the main plumbing service page. Invisible to search.
GBP offline for an entire month
Went down during a website migration. No one noticed. No one fixed it.
131 new customer calls out of 4,009 total
96.7% of calls were repeat customers, vendors, or spam. Agency was counting all calls as leads.
Sitemap redirecting to staging server
Google was being sent to a password-protected staging environment. Had been that way for months.
The agency was sending monthly reports showing "strong performance."
None of these issues were in any report. This is what an operator's audit looks like versus a marketing agency's report.
Get Your AuditServices Offered by Sequoia GEO
Every service we offer is designed to connect marketing activity to booked jobs and revenue. No vanity metrics. No activity reports. Just growth.
Local SEO for Multi-Area Contractors
We build the city pages, service area pages, and GBP infrastructure that gets you into the Map Pack for every zip code you serve. Not just your home city. Every market you want to win.
- City and service area page creation
- Google Business Profile optimization
- Citation building and cleanup
- Map Pack ranking by zip code
Google Ads and LSA Management
We manage your Google Ads and Local Services Ads with a focus on cost per booked job, not cost per click. We fix your conversion tracking first so every optimization decision is based on real data.
- Conversion tracking audit and repair
- LSA profile optimization and dispute management
- Keyword strategy by job type and margin
- Monthly reporting tied to booked jobs
Conversion-Focused Websites
We build and optimize contractor websites designed to convert visitors into calls. Fast, mobile-first, and structured for both Google and AI search engines.
- Mobile-first design built for speed
- Service pages optimized for local keywords
- Schema markup for rich results
- Call tracking integration
AI Automation for Lead Follow-Up
Most contractors lose leads because follow-up is slow or inconsistent. We build AI-powered automation that responds to new leads within minutes, qualifies them, and books appointments without manual effort.
- Instant lead response via SMS and email
- AI-powered appointment booking
- Lead qualification and routing
- CRM integration and pipeline tracking
AI-Driven Marketing Solutions
Generative Engine Optimization (GEO) ensures your business gets recommended by AI tools like ChatGPT, Perplexity, and Google's AI Overviews when homeowners ask about contractors in your area.
- GEO content strategy and implementation
- AI Overview optimization
- Entity building and brand authority
- AI search visibility tracking
Reputation Management and Review Generation
We build the systematic review generation process that gets you 50 to 100 new reviews per month. More reviews, higher ratings, and a faster response to negative feedback.
- Automated review request sequences
- Multi-platform review monitoring
- Negative review response strategy
- Review velocity tracking and reporting
Not an Agency. Not a Consultant. Your Growth Operator.
Agencies manage campaigns. Consultants give advice. I operate your marketing the same way I operated my own company: with full accountability to revenue, not reports.
Full Picture Audit
- Every dollar of marketing spend
- Phone handling and booking rate
- Review velocity and GBP health
- Competitive position by zip code
- Conversion tracking accuracy
Fix and Build
- Kill the spend that isn't working
- Fix tracking so data is real
- Build the pages Google needs to see
- Tighten phone and booking process
- Get GBP and LSA working correctly
Scale What Works
- Double down on profitable channels
- Expand to adjacent zip codes
- Build review and referral velocity
- Seasonal campaign planning
- Monthly operator-level reporting
A Licensed Contractor Who Built a Company to 130+ Employees. Now He Helps Others Do the Same.
Aaron Husak is a licensed contractor with over 20 years of field experience in HVAC, plumbing, and home services. He built a home services company from the ground up to 130+ employees, earned Inc. 5000 recognition four consecutive years (peak ranking #511), and accumulated more than 4,000 five-star reviews.
That operational background is what makes Sequoia GEO different. Aaron has dealt with 2 AM emergency calls, seasonal cash flow swings, and the exact marketing problems contractors face every day. He holds multiple California contractor licenses including B General, C-20 HVAC, C-36 Plumbing, and C-2 Insulation.
When Aaron talks about booking rates, average tickets, and revenue per lead, it is not theory. It is the same data he used to grow his own company.
This Is For Operators, Not Shoppers
I work with a small number of companies at a time. This is who I can actually help.
This Is For You If...
- You're spending $5K to $20K/mo on marketing with flat revenue
- You can't tell which channel is actually most profitable
- You've had 2 or 3 agencies that didn't move the needle
- You're doing $2M to $15M and ready to scale
- You're willing to share financials so we can measure what matters
- You want someone accountable to revenue, not just activity
This Is NOT For You If...
- You want the cheapest SEO option available
- You just need someone to run ads without strategy
- You're not willing to share revenue and booking data
- You want a vendor, not a growth partner
- You're looking for a quick fix rather than a real system
If the left column sounds like you, let's talk.
What Operators Say
From contractors and business owners who've worked with us
"Sequoia Geo is a great company to partner with to improve your google business profile. Their team understands how to maximize your profile to improve search results which helped to increase business leads. I reached out to them since they specialize in home-service marketing. I would highly recommend their services."
"We hired Sequoia GEO to help us with our new website, social media, and SEO, and we couldn't be happier with the results. Our new website is by far better than our old one. The site includes well-structured content, underlying customer reviews, and a blog page that adds real value. Sequoia GEO was knowledgeable, responsive, and easy to work with throughout the entire process."
"Aaron provides an elite level of home service marketing. His ability to consult and execute is above all. We highly recommend him and his team."
Hear It From Aaron Directly
Why I started Sequoia GEO and what makes this different
Schedule a Strategy Call
30 minutes. I'll tell you exactly what I'd look at first in your business and whether I can help.
Get a personalized strategy session with Aaron Husak
What We'll Cover:
- ✓Review your current Google Business Profile and local rankings
- ✓Identify quick wins for your contractor marketing
- ✓Discuss your goals and create a custom growth plan
- ✓Q&A about SEO, PPC, and LSAs for your trade
No pressure, no obligation. Just actionable advice for your business.
Get Your Free GEO Audit
We will review your Google Business Profile, check your service areas and category accuracy, identify missing photos and posts, and flag any active or pending suspensions. No cost. No obligation. Just a clear picture of where you stand.
Most contractors we audit have at least one critical GBP issue they are not aware of. A suspended listing, a wrong primary category, or missing service areas can cost you the Map Pack entirely. We find it and tell you exactly how to fix it.
What We Check in Your Free GBP Audit
Wrong primary category or missing service areas are the most common reasons contractors lose Map Pack rankings. We verify both.
GBP profiles with recent photos and posts rank higher and convert better. We identify exactly what is missing and what to add.
We check for active suspensions, pending reinstatements, and the risk factors that commonly trigger GBP suspensions in your trade.
We look at your review count, average rating, and recent velocity compared to your top local competitors.
Common Questions
Let's Talk
Send your info and I'll reach out to schedule a call. No pitch decks, no sales process. Just a direct conversation about your business.