Marketing Agency in Fresno built by a contractor.
We were contractors first, then we started a marketing agency for your local service business.
Sequoia GEO is a contractor turned marketing agency that provides digital marketing, Fractional CMO services, and helps Roofing, HVAC, Plumbing, and Restoration, as well as local service businesses.
We turn searches into booked jobs with Google Business Profile (GBP), Local SEO, Google Ads, and LSA management focused on high‑intent keywords and winning your backyard.
We understand contractors and local service businesses.
Get a free custom Google Business Profile assessment today!
"First class from concept to reality! Truly appreciate the attention to detail with our project! We really didn’t know what we didn’t know and they walked us through it every step of the way! Excited to use the platform to grow our business! Thanks Sequoia GEO!"
- Mike S.
Foothill Tanks
“Sequoia GEO brings key strategic insights and a top-level commitment to service excellence. I highly recommend their team for anyone looking to elevate their marketing, branding, and website performance.”
- Joseph Amader Consulting
"I have had a great experience! Great communication, great work and great skills!"
- Lindsay S.
Our Story
Our founder, Aaron Husak, has spent 20+ years in HVAC, plumbing, solar, and energy-efficiency - building businesses, owning the P&L, and scaling field operations.
He founded Balanced Comfort in Fresno, CA in 2012 and grew it from 1 employee to a peak of 130+, earning Inc. 5000 4 years in a row, peaking #511 and at the same time earned the Great Place to Work® certification 3 times.
All while building a 5-star service culture with 4,000+ five-star reviews online.
He holds multiple California contractor licenses (B General, C-2 Insulation, C-20 HVAC, C-36 Plumbing) and has hands-on experience across sales, marketing, operations, and program delivery.
HVAC & Plumbing contractor • Local SEO specialists
Booked jobs, not just clicks
Local SEO, Google PPC, Google LSA, and Google Business Profile management aligned to your best zip codes and highest-intent keywords.
Roof Repair, Leak and Inspection appointments, LSAs for storms, micro‑zip bidding.
After‑hours routing, LSA emergency service, weather surge pacing.
No heat and no cool calls and maintenance season strategies. *Only available in certian areas.
Hire Sequoia Geo as your part time cheif marketing officer.
Boost emergency terms, focus on the most profitable jobs, improve lead velocity. *Only available in certian areas.
Local Service Business
Local SEO, Google Business Profile help you win the map pack and Google LSA.
A focused engagement that aligns SEO, PPC, LSAs and follow‑up so the right customers find—and choose—you.
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Week 1: Intent & micro‑zip map
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Week 2: Landing & tracking tune‑up
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Weeks 3–4: PPC/LSA relaunch + negatives + extensions
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Weeks 5–6: Review burst + bid rules by zip
CUSTOMER‑FIRST CHECKLIST
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Target intent: repair/leak/emergency first, then replacement.
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Win the map: GBP categories, review velocity, photo cadence.
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Trim waste: negatives for cheap/free/DIY/parts/jobs.
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Speed‑to‑lead: ≤60s first call; SMS backup; call scoring.
Contractor Playbooks
Actionable guides to help you win high-intent searches for your home service business.
These are customized for each trade and are a sample of what we provide our customers.
Roofing SEO & PPC Guide for California
Plumbing Google Ads: Negatives that Print Money
Speed-to-lead: 7-Touch Follow-Up for Contractors
FAQ
Q
How fast will we see results—SEO vs PPC/LSAs?
PPC and LSAs usually lift in 2–4 weeks once tracking, negatives, and extensions are fixed. Local SEO compounds over 3–6 months as service/city pages, GBP, and reviews build. If you need speed, start with the 45-Day Growth Sprint.
Q
Do you focus on lowering cost per lead or booking more jobs?
Both—but our primary KPI is booked jobs and revenue per lead. We cut wasted spend with negatives and micro-ZIP targeting, then improve close rate with Speed-to-Lead (7-touch) follow-up.
Q
Can you handle emergency intent like “no heat,” “leak,” or “roof repair now”?
Yes. We build high-intent keyword clusters, emergency landing pages, and dayparting so urgent searches route to the right on-call team. GBP and LSA settings are tuned for fast response.
Q
Will you manage our Google Business Profile and reviews?
Yes. We optimize GBP categories, services, photos, and messaging, then run a review-velocity plan to win the Map Pack. This supports all trades—HVAC, roofing, plumbing, and restoration.
Q
Do we keep control of our ad accounts and data?
Always. We build inside your ad accounts and connect first-party tracking (calls, forms, chats, LSA). You own the data, dashboards, and playbooks.
Q
Will you manage our Google Business Profile and reviews?
Yes. We optimize GBP categories, services, photos, and messaging, then run a review-velocity plan to win the Map Pack. This supports all trades—HVAC, roofing, plumbing, and restoration.
Q
What exactly happens in the first 45 days?
Week 1: tracking & intent map. Week 2: landing/GBP tune-up. Weeks 3–6: PPC/LSA relaunch with negatives and extensions; review burst; bid rules by micro-ZIP. It’s a focused sprint to lift booked-job rate quickly.
Q
Which contractor trades do you specialize in?
HVAC, roofing, plumbing, and restoration. Our Contractor Playbooks translate directly to these trades—SEO, PPC, LSAs, and follow-up that turn searches into scheduled jobs.